Analysts have already expressed doubt over how the company will juggle rebranding across multiple countries.Īlso, despite a huge spike in demand for food delivery during the pandemic, food delivery companies still struggle to make money and have lost billions over the years. Meanwhile, Grubhub’s LevelUp, which began life as an alternate POS payment and loyalty service and has since transitioned as the company’s “development shop,” appears to be keeping its logo, as is Menupages. The Seamless name was particular popular in New York City, but the company has been running more Grubhub themed advertising there and tracking is showing that more New Yorkers are identifying with the Grubhub brand. However, JET indicated it plans to phase out the Seamless brand in the future after Grubhub’s significant investment in advertising. Order milk, bread, snacks, and frozen foods, as well as household essentials like paper towels and laundry detergent, from local convenience stores. Grubhub offers the ultimate convenience with grocery delivery, in addition to restaurant takeout. Seamless, which Grubhub also owns, is switching to orange and the house icon as well, also dropping its red scheme - but it will keep its logotype for now. Think beyond your breakfast, lunch, and dinner orders. UPPER WEST SIDE National food delivery websites GrubHub and Seamless are flouting city rules regulating bike delivery worker safety by handing out branded vests that make it impossible to hold. It’s also sticking with its blue color scheme for now. The house itself features the outline of a fork and knife.ĪllMenus, which Grubhub owns, already features those utensils in a similar layout, but the actual shapes of the implements are slightly different. It is keeping its bold, all caps typography, however. To emphasis the new family of brands, Grubhub is dropping its red color for JET’s orange shade and also adding the house icon found next to its corporate logo and its website. Grubhub acquired by Just Eat Takeaway Logo. The move follows Just Eat ’s 2020 acquisition of Grubhub, which adds to JET’s global portfolio of food delivery companies. The Grubhub portfolio of brands includes Grubhub, Seamless, LevelUp, AllMenus, and MenuPages. Grubhub transitioning to parent company’s lookīy Matt Collins Article may include affiliate linksįood delivery services Grubhub and Seamless are rolling out a new logo and branding identity - with plans calling for one of them to be phased out.
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